Web Design; What is really "web design"? Is it about animations and colorful buttons? Not really, it's a lot more than that. In fact, these are a small part of what a web site is about. A design of this kind involves a careful analysis regarding the client, it's corporate image and what message intends to send out there, plus the function of the web site itself. For instance, it's not the same to design an online art gallery, a product launch site with promotional purposes, or an institutional web site. The creation and design of web pages, that in turn make up a web site, consists on an extended study of the client's company, its services and products, differential values and target public. This information leads to the development of the aesthetic and professional appearance of the pages. The more attractive, direct and dynamic your web site is, the more it is recommended and visited.